Behind the Scenes: How Much Do Gyms Really Earn from Multisport?
Behind the Scenes: How Much Do Gyms Really Earn from Multisport?
Blog Article
Have you ever tapped your Multisport card at the gym and wondered how much money your visit brings to the gym? The idea of unlimited access to various fitness centers may sound great for users—but what does it look like from the gym’s side?
In this article, we take a closer look at how the Multisport partnership works and how it actually impacts gym owners financially.
Understanding the Multisport Card
The Multisport Card is a popular employee benefit in Poland that offers access to hundreds of gyms, pools, and wellness studios. Employees use it to visit multiple fitness centers without paying additional fees—most of the cost is covered by their employer.
What’s in It for the Gyms?
Gyms that participate in the Multisport network gain exposure and access to a large customer base. For newer or smaller gyms, this can mean a steady stream of visitors they may not have attracted otherwise.
However, while the traffic increases, the income per visit often does not.
How Much Do Gyms Earn Per Visit?
Each time a user checks in with a Multisport card, the gym receives a fixed payment—usually between 5 and 10 PLN. That’s much lower than the cost of a standard drop-in session or monthly membership.
Payment rates are based on individual agreements with Benefit Systems and depend on factors like gym size, location, and popularity.
For a detailed breakdown of earnings, see the analysis at karta multisport ile zarabia siłownia.
Operational Costs Don’t Disappear
Every person walking through the door increases costs—electricity, water, cleaning, staffing, and equipment maintenance all add up. If usage rises dramatically, so do the expenses.
Wear and Tear Adds Up
The more a treadmill is used, the sooner it breaks down. Gyms report higher wear rates on machines and free weights due to Multisport users, resulting in more frequent replacements and repairs.
A Financial Snapshot: Example Gym Revenue
Let’s say a gym receives 1,000 Multisport check-ins per month. If they earn 7 PLN per visit, that’s 7,000 PLN monthly. Sounds solid, right? But factor in utility bills, staff wages, and rent, and that number can shrink quickly.
Now consider 100 members paying 100 PLN each per month—that's 10,000 PLN with fewer overall visitors and less equipment stress.
Limitations in Upselling
Multisport users often aren’t interested in additional purchases like personal training, branded gear, or paid classes. Regular members, by contrast, tend to engage more with extra services and create more long-term value for the business.
Can Gyms Improve Their Deals?
Some gyms can negotiate better contracts with Benefit Systems, especially if they have high traffic or a niche offering. But smaller or rural gyms often have less leverage.
Many gym owners consult resources such as karta multisport ile zarabia siłownia to make informed decisions and evaluate whether participation is financially smart.
Alternatives to Multisport
Some gyms have started their own loyalty programs, while others focus on specialized services like personal training or luxury wellness to attract full-paying clients. These strategies can help avoid reliance on third-party benefit programs.
Conclusion
The Multisport Card is a great benefit for users—but it’s not always a win for gyms. While it boosts visibility and foot traffic, the financial return per visit can be minimal, especially when operational costs are considered. Gyms must evaluate their unique situation and strike a balance between exposure and profitability to make the most of their participation.
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